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“As a result of its false and misleading labeling, failure to warn, and omissions of fact, Quaker was able to sell Quaker Oats to hundreds of thousands of consumers throughout the United States and realize sizeable profits.”Ī similar class action lawsuit was filed last month in New York over allegations that Quaker Oats falsely advertised its oats as “100% Natural” when they actually contain a probable carcinogen, as classified by the World Health Organization. “Quaker intended for consumers to rely on its representations, and reasonable consumers did in fact so rely,” the Quaker Oats class action lawsuit alleges. Wheeler asserts that Quaker Oats deceives consumers about the nature of its products in order to sell more Quaker Oats, to charge higher prices for the products, and to take away market share from its competitors. Wheeler says she relied on the Quaker Oats’ representations on its product labels that indicated the Quaker Oats products are “100% Natural Whole Grain,” “Heart Healthy,” and “part of a heart healthy diet.” The products at issue in the false advertising class action lawsuit include: Quaker Oats Old-Fashioned, Quaker Oats Quick 1-Minute and Quaker Steel Cut Oats.Īccording to the Quaker Oats class action lawsuit, no reasonable consumer who saw the ‘100% Natural’ label on the Quaker Oats packaging would expect the product to contain anything other than whole, rolled oats. The lawsuit accuses Quaker of falsely advertising its oatmeal as 100 natural, although the level of glyphosate, the active ingredient in the weed killer Roundup. “What is unlawful is Quaker’s claim that Quaker Oats is something that it is not in order to capitalize on growing consumer demand for healthful, natural products.” Following a test that found traces of the pesticide glyphosate, the Quaker Oats Company faces a class action lawsuit filed on behalf of consumers in New York and California. “There is nothing unlawful about Quaker Oats’ growing and processing methods,” the Quaker Oats class action lawsuit states.
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